Retail Market Research Case Studies

Gift cards laid out with decorative ribbon tied around them

Qualititative research about gift card buying in Germany, France, the UK, Mexico and Canada

Young woman sits on metro platform reading book on her e-reader

Depth interviews in Germany about buying books and e-books online

Fragrance buyer testing out a new perfume at a bench in her workshop

B2B respondents responsible for specifying product fragrances

Woman in white robe applying face cream while looking in a mirror

Targeted focus groups in the UK, USA and Singapore on skincare

Couple shopping at a pop-up clothing store while wearing facemasks

Online depth interviews with retailers about pop-up shops and kiosks

Close up of female respondent looking at two shampoo bottles during market research product testing

London and Birmingham street intercepts for shampoo and conditioner sniff tests

Petrol station at dusk with car visible on forecourt and shop at the rear

Multimodal research on purchasing habits in UK petrol stations

Close up of room scent sticks in a pink glass bottle domestic setting

Customer videos on home fragrance products

Close up of young girl listening to story on headphones outside, with grass visible in background

Focus groups in UK, France and Germany on talking toys

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Case Study Categories

Audiences (128)

B2B (37)
Consumers (70)
Healthcare professionals & patients (19)
Technology professionals & users (5)
Teens & young adults (12)

Countries (128)

Argentina (2)
Australia (5)
Belgium (8)
Brazil (8)
Canada (7)
China (3)
Finland (1)
France (22)
Germany (32)
India (6)
Indonesia (2)
Italy (11)
Japan (3)
Mexico (4)
Netherlands (2)
Philippines (1)
Poland (1)
Singapore (4)
South Africa (1)
South Korea (4)
Spain (7)
Sweden (2)
Switzerland (1)
Turkey (1)
UAE (3)
UK (85)
USA (12)

Industries (127)

Methods (127)

Qualitative market research (117)
- Ethnographies (5)
- Focus groups (40)
- In-depth interviews (63)
- Market research online communities (3)
- Online bulletin boards (14)
- User experience (10)
Quantitative market research (16)
- Face-to-face interviews (5)
- Online surveys (10)
- Telephone interviews (1)

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Case Studies

Industries: Retail