We recruited adult fans of a popular construction toy and parents who buy for their children for ethnographies and shop-alongs held in Berlin, Germany to explore purchasing behaviours in relation to licenced products.
We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.
We explored the preferences and shopping habits of food and non-food department store shoppers in Switzerland by recruiting participants aged 25-55 living in different types of household in Basel and Geneva to take part in 90-minute online in-depth interviews and shop-alongs.
Our client wanted to conduct 90-minute online focus groups with 32 women living from different parts of Mexico who shop at a popular fashion store. We successfully recruited all the respondents in just over one week.
A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Canada, France, Germany, Mexico and the UK.
A leading online book retailer wanted to identify customer experience issues they should address, understand perceptions around privacy gaps, and explore geographic and demographic differences/similarities between customers. We recruited 12 respondents in Germany who had recently bought books online.
FieldworkHub was asked to recruit a small number of profiles for B2B market research in France. We were asked to recruit people who worked for companies that purchase fragrance ingredients in bulk and were involved in briefing fragrance houses or manufacturers on how they want their products to smell.
A major skin and beauty brand retailer was looking at relaunching one of its product lines and wanted some feedback from current and potential customers. FieldworkHub arranged targeted focus groups in each market. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.
A leading retail landlord in the UK, was developing a new pop-up concept to encourage companies to experiment with temporary retail stores in the wake of the coronavirus pandemic. We arranged for direct-to-consumer retailers and traditional retailers to take part in online interviews over the course of two weeks.
A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham.
A fuel retailer wanted to carry out 30-minute interviews, consisting of an eye-tracking activity and a follow up interview. We recruited over 40 participants on their purchasing habits in petrol stations. The research was how customers were drawn to product categories and advertising spaces in the petrol station.
A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited purchasers of these products to make a 5-minute smartphone video in their usual supermarket, describing how they select these products and what they noticed about in-store displays.
