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Focus groups: skincare products, UK, USA, Singapore

Woman in white robe applying face cream while looking in a mirror

The client brief

A major skin and beauty brand retailer with shops in many different countries was looking at relaunching one of its product lines and wanted some feedback from current and potential customers.


Number of profiles - 35
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub arranged four targeted focus groups in each market; two groups of people who already shopped with the retailer in question and two groups of potential customers. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.

Click here to read FieldworkHub's tips to ensure success with online focus groups

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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