A major skin and beauty brand retailer with shops in many different countries was looking at relaunching one of its product lines and wanted some feedback from current and potential customers.
FieldworkHub arranged four targeted focus groups in each market; two groups of people who already shopped with the retailer in question and two groups of potential customers. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.
Click here to read FieldworkHub’s tips to ensure success with online focus groups
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
