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Targeted focus groups in the UK, USA and Singapore on skincare

Woman in white robe applying face cream while looking in a mirror

The client brief

A major skin and beauty brand retailer with shops in many different countries was looking at relaunching one of its product lines and wanted some feedback from current and potential customers.

Number of profiles - 36

Research countries - UK, USA, Singapore

Research audience - Consumer

Research industry focus - Retail, Beauty

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Participant recruitment

Focus groups

FieldworkHub delivers

FieldworkHub arranged four targeted focus groups in each market; two groups of people who already shopped with the retailer in question and two groups of potential customers. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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