FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
Focus groups: skincare products, UK, USA, Singapore
The client brief
A major skin and beauty brand retailer with shops in many different countries was looking at relaunching one of its product lines and wanted some feedback from current and potential customers.
Research Industry Focus
Number of Participants
35
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub arranged four targeted focus groups in each market; two groups of people who already shopped with the retailer in question and two groups of potential customers. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.
Click here to read FieldworkHub’s tips to ensure success with online focus groups
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
