Core audiences that we recruit

At FieldworkHub, we help clients obtain actionable insights across diverse audience segments, supporting strategic decision-making and profitable growth. We provide expert recruitment for most research methodologies, and our capabilities extend to recruiting hard-to-reach consumers and niche B2B profiles in various industries.
2000+ projects completed
4 core types of audience recruited
35k+ qual participants recruited
A group of business people standing and chatting in informal groups, viewed from above
Recruitment audiences

Core audiences that we recruit for market research

At FieldworkHub we carry out market research with many different types of consumer (B2C), business (B2B), technology and healthcare audiences on a daily basis. This means that we can quickly determine feasibility based on your screening criteria and advise on the best way of engaging with your target profiles.
Moderator conducting B2B focus group

B2B profiles

Strategic insights from business decision-makers, key opinion leaders, executives, and industry professionals across multiple different sectors.
Key Segments
Decision makers / buyers
Senior management & business owners
Middle / junior management
Employees
Trades / self-employed
HR, finance & IT professionals
Retailers & distributors
Business opinion leaders
Research Examples
Brand and ad agency decision makers
French product fragrance specifiers
Key opinion leaders in news
Senior hair stylists
Explore B2B profiles
Group of healthcare professionals performing a procedure in an operating theatre

Healthcare professionals & patients

Market research with healthcare professionals (HCPs), such as speciality-specific doctors and nurses, patients with a variety of conditions, and caregivers.
Key Segments
Primary care physicians
Secondary care physicians
Nurses & clinical staff
Healthcare administrators
Healthcare payers
Patients with chronic conditions
Patient caregivers
Medical device users
Research Examples
MS & arthritis patients and carers
Electrophysiologists across Europe
Paramedics & anaesthetists
Patients with Type 1 diabetes
Explore Healthcare professionals & patients
What sets us apart

Why choose us to recruit the audiences that you need?

Experts in audience recruitment

Our core competency is recruiting audiences for market research. We are able to navigate niche audiences and advise on potential challenges.

Global reach

We can access diverse audiences across multiple markets for most types of research to offer local insights with an international perspective.

Experienced moderators

We can provide skilled researchers who know how to extract authentic insights from diverse audience segments and understand specific terminology.
Got questions?

Frequently Asked Questions

Find answers to common questions about our fieldwork research services and audiences.
1

Do different audience types take longer to recruit?

Yes, an average consumer recruitment will be easier and therefore have a quicker recruitment time than a more niche audience, such as healthcare Key Opinion Leaders. We will let you know in advance what our predicted timeline is and be as transparent as possible with recruitment expectations.
2

Do you cover these audiences in all of your markets?

Yes, at FieldworkHub our capabilities cover all audience types in most of the countries we cover. If you are unsure about a niche profile in a specific location, please contact us and we will let you know if we are feasible.
3

How much experience do you have with these audiences?

We have been recruiting all four core audiences since 2018, and we have recruited for hundreds of projects involving each audience type. For more information, please visit the specific audience page or contact the FieldworkHub team directly.

Ready to understand your target audiences better?

Contact our audience research specialists to discuss your specific research needs and how we can help you gain deeper customer insights.