Technology market research aims to inform understanding from both a professional and an end-user perspective, capturing insights from developers, IT leaders, digital decision-makers, early adopters of technology, and everyday technology users.
The rapidly changing nature of this sector means that regular market insights are crucial for informed decision making. Whether launching a new platform, improving software usability, or assessing emerging technologies, market research helps reduce risk and guide product development, user experience, and market strategy.
We can recruit the right technology professionals and users to understand current market needs and pain points, facilitating smarter decisions about technology solutions. Our clients range from global tech giants to niche app developers looking improve their performance through a deeper understanding of their customers and other key stakeholders.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.
Our client wanted to run focus groups with people working in Brussels to discuss their views on technology companies and the role they play in our society today. We managed to recruit 16 out of 16 profiles, despite this audience being difficult to engage in research.
A global technology company wanted to obtain views of informed members of the public and people with a professional interest in a public policy topic relating to their sector. In each country we organised two focus groups in a viewing facility with opinion elites and four interviews with informed administrators.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
FieldworkHub was asked to assist a multinational technology company to improve their internet app, games and content store in Brazil and India. The client wanted to understand the motivations (explicit and observed) of existing frequent users to help prioritise future development of the store.
A digital innovation agency developed a new platform to simplify the process of applying for business travel visas and wanted to test out user experience. FieldworkHub recruited UK passport holders applying for a business visa in the next two weeks and arranged for them to submit their application through the platform.
