FieldworkHub was asked to assist a multinational technology company to improve their internet app, games and content store in two emerging markets, Brazil and India. The client wanted to understand the motivations (explicit and observed) of existing frequent users to help prioritise future development of the store. Planned developments included the addition of more content and implementing an updated information architecture to keep users coming back.
FieldworkHub and our local partners recruited 35 respondents in each market. All 70 respondents took part in an initial 30-minute onboarding interview with a local moderator that FieldworkHub provided. They then completed one diary activity each day for 21 days using an online bulletin board platform, to explain why they were coming to the app store, what they did whilst using it and whether they achieved their objective. After the diary phase was completed, our moderators completed another 30 post-research interviews in each market.
More on how FieldworkHub uses OBBs to ensure successful outcomes
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
