FieldworkHub was asked to assist a multinational technology company to improve their internet app, games and content store in two emerging markets, Brazil and India. The client wanted to understand the motivations (explicit and observed) of existing frequent users to help prioritise future development of the store. Planned developments included the addition of more content and implementing an updated information architecture to keep users coming back.
FieldworkHub and our local partners recruited 35 respondents in each market. All 70 respondents took part in an initial 30-minute onboarding interview with a local moderator that FieldworkHub provided. They then completed one diary activity each day for 21 days using an online bulletin board platform, to explain why they were coming to the app store, what they did whilst using it and whether they achieved their objective. After the diary phase was completed, our moderators completed another 30 post-research interviews in each market.
More on how FieldworkHub uses OBBs to ensure successful outcomes
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
