A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. FieldworkHub was asked to recruit one focus group of senior brand managers working for major online advertisers and one group of senior advertising agency executives working for brands that advertise online for a discussion about online advertising, their relationships with various online platforms and their reactions to some of the changes that the end client for this research was proposing.
We recruited over 80 people in total for these focus groups in Canada, Germany, India and the UK (including screening calls with some potential participants identified by our client), liaised with the viewing facilities, and arranged moderators in Mumbai and Frankfurt. In a subsequent phase of the same research programme, we arranged focus groups with more junior brand managers and ad agency staff in Brazil, Germany, India, Singapore and South Korea, recruiting almost 100 respondents across the five markets.
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Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
