Case Studies

The end client for this research operates a popular multinational online store and marketplace and wanted to improve the user experience of their payment services platform. They asked us to recruit online merchants in the UK, China, Germany and Poland to take part in online IDIs in which they demonstrated how they use other international payment platforms.

FieldworkHub recruited UK adults and teenagers to provide feedback on VR headsets made by a leading brand and its competitors. We recruited 38 respondents to complete an online diary study then scheduled eight in-home ethnographies with respondents chosen by the client and managed the interview logistics.

The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.

We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.

A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector in the UK, Germany and Italy, as an input to its future product roadmap for smart devices. We recruited over 60 respondents and supported our client with moderation and translation services.

We were asked to recruit ten respondents in the UK and 30 in each of France and Germany to provide feedback on VR headsets made by a leading brand. The manufacturer wanted their views on both the products themselves and the way in which they were promoted through point-of-sale displays.

A software-as-a-service (SaaS) company asked FieldworkHub to arrange a focus group with decision makers involved in the selection of service management software in enterprises. We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group.

A developer of merchandising software for online retailers wanted to conduct interviews with decision makers of UK companies with large online operation in fashion/home furnishing categories. The aim was to help the client understand the market better and refine their product to suit requirements more closely.