When a long-term client of ours, a UK-based brand strategy agency, reached out to us with a new study, we were pleased to assist them with our recruitment expertise.
Our client wished to conduct individual interviews with online advertisers in the USA, Brazil and Vietnam. All respondents were required to work full-time as either a decision-maker or practitioner for online advertising with involvement in spend allocation decisions for their company. Participants were required to have spent a minimum amount in the last 90 days ($7500 in the USA, $5000 in Brazil and $4500 in Vietnam) on advertising their company via a specific multinational online advertising network.
Our client was pleased with the insights that they were able to collect, and used these to help the end client to create a more impactful approach to advertisers in these markets.
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
