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VR headsets: diary and in-home IDIs, UK

Teenage girl using VR headset at home

The client brief

We were asked to recruit adults and teenagers in the UK to provide feedback on VR headsets made by a leading brand and its competitors. The manufacturer wanted to understand each step in the VR user journey including awareness, consideration, purchase and usage.


Number of profiles - 38
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers:

Respondents needed to be one of the following categories of VR headset users: a ‘power user’, who had owned a VR headset for at least three months and used it at least once a week; a ‘new user’, who purchased or received the device as a gift in the last three months and currently uses it at least once a week; or a  ‘lapsed user’, who had owned a VR headset for at least three months but did not use it regularly.

Our team successfully recruited 38 respondents who completed the 10-day online diary study, thus exceeding the client’s minimum requirement of 36 completes. In the next phase of this study, we managed to schedule eight in-home ethnographies with respondents chosen by the client and helped them get to each interview on time. For this study, it was essential to verify that all respondents did indeed own a VR headset. Our team made sure that all respondents to shared a photo of their device, and a second photo of them using the device. The client was very satisfied with the results from this study.

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.

Eloise

Researcher Social Change
UK

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