We were asked to recruit adults and teenagers in the UK to provide feedback on VR headsets made by a leading brand and its competitors. The manufacturer wanted to understand each step in the VR user journey including awareness, consideration, purchase and usage.
Respondents needed to be one of the following categories of VR headset users: a ‘power user’, who had owned a VR headset for at least three months and used it at least once a week; a ‘new user’, who purchased or received the device as a gift in the last three months and currently uses it at least once a week; or a ‘lapsed user’, who had owned a VR headset for at least three months but did not use it regularly.
Our team successfully recruited 38 respondents who completed the 10-day online diary study, thus exceeding the client’s minimum requirement of 36 completes. In the next phase of this study, we managed to schedule eight in-home ethnographies with respondents chosen by the client and helped them get to each interview on time. For this study, it was essential to verify that all respondents did indeed own a VR headset. Our team made sure that all respondents to shared a photo of their device, and a second photo of them using the device. The client was very satisfied with the results from this study.
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
