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User testing: online business travel visa platform, UK

Happy female tourist showing her passport at airport check-in desk

The client brief

A digital innovation agency had developed a new platform to simplify the process of applying for business travel visas. The new platform had already undergone extensive in-house trials but the agency wanted to test out the user experience from end to end with a sample of real visa applicants.


Number of profiles - 9
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub

FieldworkHub recruited UK passport holders who wanted to apply for a business visa in the next two weeks and arranged for them to submit their application through the platform. We needed to establish a high degree of trust since some of the respondents were required to submit their passports to complete the application process. We also arranged for each respondent to fill in a short feedback survey about the application process. Our work helped give the agency the confidence that they needed to launch the platform as a fully commercial service.

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I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand ManagerInsureandGo
UK

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