According to research by Savills, real estate is by far the largest store of wealth globally, with an estimated value of USD393.3 trillion at the end of 2024, around 50% more than the total value of equities and debt securities. Residential properties account for almost 80% of this value, with the remainder split fairly evenly between commercial and agricultural properties. Despite Europe and North America accounting for just 17% of the world’s population, 45% of residential property wealth is concentrated in these regions.
In the UK, the total value of all residential properties is estimated to be over £9 trillion, several times the total GDP (which contributed £1.7 billion to the UK economy in 2024). Around 1.2 million people are employed across the broader property sector, including real estate management and construction, contributing 12% to the UK’s GDP.
FieldworkHub has experience conducting research in both the residential and commercial segments of the property industry and have managed research projects across multiple global markets with differing market standards.
Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs.
In-depth interviews (IDIs), where a moderator interviews a single respondent, can be conducted face-to-face, online, or over the phone. They are ideal for B2B research and for exploring delicate subjects with consumers and hard-to-reach groups.
Ethnographic research is a qualitative research method in which the researchers observe participants using a product or service, or carrying out other activities, in their own environment, typically at work or at home.
An online bulletin board (OBB) is an online forum for qualitative market research that enables participants to log into to carry out research tasks or reply to questions asked by a moderator at their own pace, typically over a period of a few days.
A market research online community (MROC) is similar to an online bulletin board (OBB). However, unlike an OBB, on online community may be used to serve multiple purposes, and the community may remain active for weeks, months or even years.
User experience (UX) testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing new versions of apps and websites before they are launched.
Customer experience (CX) testing evaluates how customers interact with a product, service, or digital platform. It helps identify usability issues and overall satisfaction to improve the customer journey and ensure a smooth and enjoyable experience.
A video survey is a type of unmoderated qualitative research in which survey takers respond to a series of instructions or questions by making short videos using their smartphone, either in ‘selfie’ mode or to record an activity.
Vox pop research involves making recordings of people, usually members of the public, responding to questions. These clips are often used in research to illustrate public opinion on widely known topics, brands, or products.
Online surveys are a cost-effective research method with great flexibility in design. Automated data handling allows the results to be available quickly and many online surveys can be completed on smartphones, helping to improve the response rate.
CATI (computer-assisted telephone interviewing) leverages technology to reach those who aren’t online. CATI interviews follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CAPI (computer-assisted personal interviewing) is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device.
FieldworkHub arranged two focus groups with people who lived in a particular district of South West London and rented their home from a private landlord. We successfully recruited a mix of male and female respondents with varying incomes and rent levels who had lived in the area for varying amounts of time.
A provider of co-working office spaces in the UK wanted to carry out a number of interviews with managers who make decisions about office space and employees who have a say in the type of office accommodation that their employer uses. We successfully recruited 15 people to take part in online interviews.
A European digital innovation agency was researching online residential property agents and property search websites. We recruited traditional branch-based estate agents to understand how digital services are forcing them to adapt business models.
