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IDIs: decision makers for co-working spaces, UK

Desks in a modern co-working space with bare ceiling

The client brief

A well-known provider of co-working office spaces in the UK wanted to carry out a number of 60-minute on-line interviews with managers who make decisions about office space on behalf of their employers and employees who have a say in the type of office accommodation that their employer uses.


Number of profiles - 15
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

During screening we checked that the interviewees were potential customers for co-working spaces by validating that they were willing in principle to move offices when their current lease expires and that they did not have any special requirements that could not be fulfilled by a typical co-working space. We successfully recruited 15 people to take part in interviews at times that were convenient for our client.

Read more on common challenges with screeners and how to navigate them

FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They do, of course, charge for their expertise and collaboration and do so in a fair and just capacity. Their client service is calm and steady. They react well to unanticipated needs and are proven problem solvers in the complex world of quantitative and qualitative research. Their scope and capabilities are extensive and outshine other players in the category.

Matt Pfluger

VP, Strategy & Client EngagementBNO
USA

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