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Healthcare industry market research

Qualitative and quantitative market research
Healthcare industry market research systematically collects and analyses data on patient needs, provider practices, market trends, and competitor strategies. It informs decision-making, enhances patient outcomes, ensures regulatory compliance, optimises costs, and drives targeted marketing, innovation, and strategic growth in the healthcare industry.
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Why is market research important in the healthcare industry?

Market research is crucial in healthcare as it helps organisations both public and private understand patient needs, enhance services, comply with regulations, optimise costs, and develop effective marketing strategies. It also fosters innovation and ensures competitive advantage and enables better patient care / treatment outcomes .

What is healthcare industry market research?

Healthcare market research is the systematic process of collecting, analysing, and interpreting data related to the healthcare industry. It involves studying patient needs, provider practices, market trends, and competitor strategies to inform decision-making and improve healthcare delivery.

Healthcare and medical market research clients

Medtronic logo
Johnson and Johnson logo
McKinsey & Company logo
Janssen Pharmaceuticals logo

UK healthcare industry market research

FieldworkHub is a leader in delivering qualitative and quantitative healthcare market research studies for UK medical technology companies, oncology, and healthcare providers in the private sector, the NHS and Universities across England, Wales, Scotland and Northern Ireland.

UK qualitative and quantitative healthcare study

Female receptionist working with patient in clinic

FieldworkHub partnered with a company that is setting up UK-based health and wellness clinics to deliver a full-service research project using a mix of qualitative and quantitative methods. The client wanted to learn about how they could alleviate pressures on health services and what types of healthcare services and products the general public would like to be offered. 

 

Number of UK participants:
1030
Research countries:
Research industry focus:
View Study

International healthcare market research

FieldworkHub is a leader in delivering qualitative and quantitative healthcare market research studies for international medical technology companies, oncology, and healthcare providers in the private sector, the public sector and universities across the world from North America, South America, Asia, Europe, Middle East, Africa and Australasia.

International market research on lab technicians

Patient and doctor talking while wearing facemasks

Our client wanted to undertake a series of in-depth interviews in order to test names for a new diagnostics platform based on mRNA (instructions that direct cells in the body to make proteins to prevent or treat certain diseases) which allows healthcare providers to distinguish between a viral and bacterial infection in a point of care setting in around 30 minutes. FieldworkHub was asked to recruit GPs and lab technicians in four European markets (Sweden, German, Belgium and the Netherlands) to complete the interviews online.

 

 

 

Number of international participants:
15
Research countries:
Research industry focus:
View Study

Healthcare industry market research and fieldwork

Hospitals and Healthcare Facilities Industry

Hospitals, clinics, and other medical facilities provide patient care services, including inpatient and outpatient care, surgeries, emergency services, and specialised treatments, ensuring comprehensive healthcare delivery to diverse populations.

Pharmaceuticals Industry

Companies in the pharmaceutical industry research, develop, produce, and market drugs and medications to treat various health conditions, including prescription and over-the-counter medications, ensuring safe and effective therapeutic options.

Biotechnology Cure Industry

Biotechnology firms leverage living organisms or systems to develop innovative products, focusing on advanced medical treatments, genetic research, and the development of biological drugs, contributing to cutting-edge healthcare solutions.

Medical Device Industry

Manufacturers of medical devices create equipment and instruments used in diagnosis, treatment, and surgery, such as imaging machines, surgical instruments, and diagnostic tools, enhancing the accuracy and effectiveness of medical care.

Health Insurance Industry

Health insurance companies provide coverage plans to individuals and groups, managing financial risks associated with healthcare costs, and ensuring access to necessary medical services through various insurance products.

Healthcare IT and Digital Health Industry

Companies develop and implement healthcare technologies, including electronic health records (EHR), telemedicine platforms, health information systems, and health apps, improving healthcare delivery and patient management.

Healthcare Services and Managed Care Industry

Organisations offer a range of health services, including home healthcare, nursing care, rehabilitation, and managed care, coordinating care and managing healthcare plans to optimise patient outcomes and cost-efficiency.

Laboratory and Diagnostic Industry

Providers of medical laboratory services, including clinical labs, diagnostic imaging centres, and pathology services, perform tests and analyses essential for accurate diagnosis and effective treatment planning.

Long-Term Care and Assisted Living Industry

Facilities and services for individuals needing long-term care, such as nursing homes and assisted living facilities, offer comprehensive care, support, and specialised services for the elderly and those with chronic conditions.

Mental Health Services Industry

Providers offer mental health care, including psychiatric hospitals, counselling centres, and therapists, addressing mental health disorders and promoting psychological well-being through therapy and medication management.

Health and Wellness Industry

Businesses focused on health and wellness, including fitness centers, nutrition services, wellness programs, and alternative medicine practices, promote overall well-being and preventive care through lifestyle and health improvements.

Dental Industry

Dental care providers, including general dentists, orthodontists, and dental specialists, offer a range of services from routine check-ups and cleanings to complex dental procedures, ensuring oral health and hygiene.

Health industry market research agency

FieldworkHub delivers health industry market research in both qualitative and quantitative market research. Out team, conducts systematic studies to gather and analyse data on patient needs, provider practices, market trends, and competitor strategies. They use surveys, interviews, and data analytics to inform decision-making, improve services, and drive innovation in healthcare.

Healthcare industry research participant recruitment

We're healthcare industry market research participant recruitment agency specialises in finding and enrolling suitable individuals for both qual and quant research studies. Out team of fieldwork experts identify, screen, and recruit patients, healthcare providers, and other stakeholders, ensuring a representative sample for accurate and reliable research outcomes.

10 benefits for conducting healthcare market research

More informed decision making
Enhanced patient care
Finding USPs and competitive advantages
Efficient healthcare resource allocation
Improved marketing strategies
Healthcare risk mitigation
Healthcare innovation and product development
Cost reduction
Enhanced patient engagement
Healthcare regulatory compliance

Healthcare industry market research FAQ

Challenges include regulatory constraints, data privacy concerns, the complexity of healthcare systems, and the need for accurate and reliable data. Additionally, there can be difficulties in engaging diverse patient populations and translating research findings into practice.
Market research can improve patient outcomes by identifying patient needs and preferences, enabling the development of tailored treatments and services, and ensuring effective communication between patients and healthcare providers. It also helps in optimising care delivery and resource allocation.
Common methodologies include surveys, interviews, focus groups, observational studies, and secondary data analysis. Advanced techniques like big data analytics, machine learning, and predictive modelling are also increasingly utilised.
Major players in the healthcare market include pharmaceutical companies, medical device manufacturers, health IT firms, healthcare providers (such as hospitals and clinics), and payers (such as insurance companies and government health programmes).

FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.

Jesse
Strategic Design LeadGlobal Innovation and Incubation Firm

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