Our client was working with a manufacturer of specialist nutrition products to help develop marketing messages for dieticians and payers/ commissioners working in oncology. Previously, oncology had not been regarded as a primary target segment.
We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/ commissioners working for the National Health Service in the UK.
Click here for more on FieldworkHub's approach to online focus groups
FieldworkHub did a great job with this recruitment. We always do research with very specific groups of medical specialists, so it's not easy to find suitable respondents. FieldworkHub provided high quality services, which made it possible for us to gather important insights from four completely different markets.
