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Focus groups: dieticians, payers, commissioners, UK

A healthcare professional takes part in an online focus group. Other professionals are visible on her laptop screen

The client brief

Our client was working with a manufacturer of specialist nutrition products to help develop marketing messages for dieticians and payers/ commissioners working in oncology. Previously, oncology had not been regarded as a primary target segment.


Number of profiles - 16
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/ commissioners working for the National Health Service in the UK.

Click here for more on FieldworkHub's approach to online focus groups

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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