Our client was working with a manufacturer of specialist nutrition products to help develop marketing messages for dieticians and payers/ commissioners working in oncology. Previously, oncology had not been regarded as a primary target segment.
We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/ commissioners working for the National Health Service in the UK.
Click here for more on FieldworkHub’s approach to online focus groups
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
