Healthcare market research assists with the measurement and understanding of diseases and other health conditions from the perspective of patients and healthcare professionals. It informs the development of new treatments and improvements to the way in which existing treatments are delivered, and provides data to guide decisions about market access strategy.
Effective healthcare research often requires access to many different stakeholders in healthcare, from doctors and board members, to patients and insurance companies. FieldworkHub has experience in recruiting all of these audiences in more than 20 markets worldwide.
We help healthcare companies identify practical and profitable ways to enhance products and services. Our tactical research approach delivers insights that impact critical business outcomes and drive positive business results, supported by behavioural (qualitative) and statistical (quantitative) data.
FieldworkHub helped a leading healthcare consultancy to conduct face-to-face interviews in Basel, Switzerland with patients who have Multiple Sclerosis (MS) or arthritis and their carers for a study about the packaging of medicines used to treat these conditions.
FieldworkHub conducted face-to-face qualitative research with emergency healthcare staff in London for a medical device manufacturer. We co-ordinated the interviews, made arrangements with the facility for the usability testing sessions and ensured that the client’s test equipment was stored in a secure location when not in use.
A management consulting company asked FieldworkHub to help their client understand how specialist healthcare professionals (HCPs) manage their endoscopy devices, through an 11-week study in the UK, Germany and Spain with multiple interviews and online activities for each respondent.
A company that develops medical devices wanted to speak to pathologists and interventional pulmonologists to understand how considered technologies, impact unmet needs for peripheral lung biopsies. We provided end-to-end project management, including the recruitment of 24 participants.
We carried out online IDIs with healthcare professionals and patients in Germany and the USA to explore the way self-injectable anti-obesity medication is packaged and how medication delivery can be made more user-friendly for both target groups.
We ran quantitative research with healthcare professionals in the UK involving GPs, hospital doctors and nurses from both the public health sector (NHS) and the private health sector. The aim was to understand the target audience’s opinions on agency work and the client’s reputation amongst this group.
