Five people standing holding large speech and thought bubbles above their heads

Case Studies

Audiences: Healthcare professionals & patients

Two paramedics resuscitating an injured man lying in the road with his shirt off

IDIs with paramedics and anaesthetists from the UK and USA

Doctor teaches older female patient to use health monitoring device

Usability testing on healthcare wearable device with consumers and HCPs

Patient and doctor talking while wearing facemasks

Recruitment of GPs and lab technicians in Europe for depth interviews

Concentrated surgeon performing surgery with her team

Recruitment of surgeons for online qualitative research in the UK, France, Germany and Italy

Doctor measuring blood sugar level of diabetic patient in clinic

Online survey about type 2 diabetes treatments in five European countries

Healthcare professional seated at desk using a tablet to go through a patient's medical records

Tele-depth interviews with UK oncologists, haematologists, nurses and pharmacists

Gamma camera being set up for a patient in a hospital setting

Telephone interviews with nuclear medicine specialists in Germany

Healthcare professional holds stethoscope out towards patient during a check-up

In-depth interviews with cardiologists in Canada

Close up of diabetic patient's insulin pen

Telephone interviews with type 1 diabetes patients in UK and Germany

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Case Study Categories

Audiences (128)

B2B (37)
Consumers (70)
Healthcare professionals & patients (19)
Technology professionals & users (5)
Teens & young adults (12)

Countries (128)

Argentina (2)
Australia (5)
Belgium (8)
Brazil (8)
Canada (7)
China (3)
Finland (1)
France (22)
Germany (32)
India (6)
Indonesia (2)
Italy (11)
Japan (3)
Mexico (4)
Netherlands (2)
Philippines (1)
Poland (1)
Singapore (4)
South Africa (1)
South Korea (4)
Spain (7)
Sweden (2)
Switzerland (1)
Turkey (1)
UAE (3)
UK (85)
USA (12)

Industries (127)

Methods (127)

Qualitative market research (117)
- Ethnographies (5)
- Focus groups (40)
- In-depth interviews (63)
- Market research online communities (3)
- Online bulletin boards (14)
- User experience (10)
Quantitative market research (16)
- Face-to-face interviews (5)
- Online surveys (10)
- Telephone interviews (1)

Altogether Fieldwork

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