We were asked to recruit twelve surgeons and seven hospital administrators and executives from different UK hospitals. The primary purpose of this study was to better understand the respondents’ experiences with, and opinions of, software solutions and applications, and robotics that they use (or are aware of) in the operating theatre environment. The client wanted to recruit a mix of respondents who are currently using digital and robotic products in their hospitals and respondents who are not currently using these products but are interested in using them in the future. Respondents needed to be from specific surgical fields or undertake specific hospital administration roles.
As these are hard-to-reach profiles with busy schedules, it was of utmost importance to work with a flexible schedule to ensure we could adapt when respondents had work emergencies to deal with at short notice. With this flexibility in scheduling, we successfully recruited and completed interviews with one hepato-pancreato-biliary and general surgeon, one general surgeon, one bariatric surgeon, four gynaecologists, one gynaecological oncologist, three colo-rectal surgeons, two thoracic surgeons and one upper gastro-intestinal surgeon.
From the administrative and executive side, we successfully conducted interviews with one interview in financial operations, one in IT-related functionality, one in general management, two operating theatre managers/directors, and two surgical services directors giving the client detailed insights on the topic from a wide range of different perspectives.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
