User experience (UX) testing or usability testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing apps and websites. A typical session lasts 60 to 90 minutes and can be conducted in a research facility or via a remote online platform.
UX testing helps you to evaluate your product or service, in private, with participants who are representative of your actual customers. This testing provides immediate and objective feedback on customer interactions. Modern UX testing software can also incorporate eye tracking or facial expression monitoring to provide deeper insight into your customers’ reactions to what they are seeing.
Website and app testing is one of the most popular types of usability testing since most people, whether consumers or B2B customers, will do some research and examine a company’s website before purchasing. UX testing will help you find out what customers see first, what aspects of your website or app they like and don’t like and what motivates them to purchase. Understanding your customer needs will lead to higher customer engagement, a better brand performance, and an increase in profitability.
We can tailor UX testing for any brand, with the end goal of assessing usability, accessibility, what works and what doesn’t. You can then apply quick wins (the easy changes to improve usability) and explore solutions to any deeper issues raised through testing.
