Case Studies

A food delivery company with operations in many countries asked us to support user research to evaluate the consumer experience of ordering food deliveries via their app in Australia, Canada, Germany and Japan and compare it with key competitors in each market.

Our client wanted to gain insights from healthcare practitioners and older consumers about a new wearable device for vital sign measurement which is intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to conduct usability testing.

We were asked to find 24 respondents in France who owned, or worked for, small and medium-sized businesses and were heavily involved in accounting within the business for 60-minute online interviews, two-hour ideation workshops and an online user test of some potential new features that the client team had worked on.

We were asked to recruit ten respondents in the UK and 30 in each of France and Germany to provide feedback on VR headsets made by a leading brand. The manufacturer wanted their views on both the products themselves and the way in which they were promoted through point-of-sale displays.

A healthcare company had created a new infusion pump for blood transfusions in hospitals and home care settings. The company wanted to test out the user experience with key worker nurses and caregivers. FieldworkHub provided recruitment of around 40 professionally registered nurses and carers.

The University of Cambridge created an online application system for candidates wishing to study there. They wanted to conduct remote user tests, with a sample of prospective undergraduate/postgraduate students who were applying to top UK universities. We recruited and screened in 14 respondents in less than a week.

A fuel retailer wanted to carry out 30-minute interviews, consisting of an eye-tracking activity and a follow up interview. We recruited over 40 participants on their purchasing habits in petrol stations. The research was how customers were drawn to product categories and advertising spaces in the petrol station.

A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited purchasers of these products to make a 5-minute smartphone video in their usual supermarket, describing how they select these products and what they noticed about in-store displays.

A US-based company that provides human factors engineering services and usability testing to medical device manufacturers, wanted to conduct research involving participants testing a new type of medical packaging in their homes. We recruited participants with differing backgrounds and scheduled the interviews.