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In-depth interviews: global food delivery app customers

Food delivery driver on motorbike

The client brief

The end client was a food delivery company with operations in many countries around the world. They wanted to conduct user research to evaluate the consumer experience of ordering food deliveries via their app in Australia, Canada, Germany and Japan and compare it with key competitors in each market.

FieldworkHub was asked to recruit a mix of respondents who were already using the client’s food delivery app or a named competitor app. In all cases, the respondents needed to download both apps and ensure that both accounts were activatyed prior to their interview.

Number of profiles - 66
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub successfully recruited a full sample of 18 participants in each of Australia, Canada and Japan and 12 participants in Germany. The interviews were conducted via Zoom and lasted 60 minutes. Japanese and German respondents were also asked to complete a 30-minute homework assignment prior to their interview. The client was very pleased with the quality of the recruitment and the insights that they obtained.

Read more on FieldworkHub's recruitment strategy

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.


Managing DirectorSilk Road Marketing


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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