We act as an agile market research partner for the technology industry. The rapidly changing nature of this sector means that regular market insights are crucial for informed decision making. We help companies from global technology giants to niche app developers improve their performance through a deeper understanding of their customers and other key stakeholders.
We are able to reach early adopters, social media users, smart device owners, users of niche apps – whatever profile your research requires, whether tech savvy or tech naïve. Having a director with a background in technology means that FieldworkHub is far more familiar than many market research agencies with various markets, technologies, and industries.
This knowledge helps us to understand and address what are often very complex sets of research requirements in this sector and understand the context of our work. This leads to more reliable results for your business, in areas from purchasing decisions and product innovations to market forecasting.
The technology research audiences that we can target include:
Business users
Business decision makers
Tech policy influencers
Tech enthusiasts / early adopters
Smartphone owners (including owners of particular models)
Other smart device owners (e.g. smart speakers, energy management)
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
