We act as an agile market research partner for the technology industry. The rapidly changing nature of this sector means that regular market insights are crucial for informed decision making. We help companies from global technology giants to niche app developers improve their performance through a deeper understanding of their customers and other key stakeholders.
We are able to reach early adopters, social media users, smart device owners, users of niche apps – whatever profile your research requires, whether tech savvy or tech naive. Having a director with a background in technology, means that FieldworkHub is far more familiar than many market research agencies with various markets, technologies, and industries.
This knowledge helps us to understand and address what are often very complex sets of research requirements in this sector and understand the context of our work. This leads to more reliable results for your business, in areas from purchasing decisions and product innovations to market forecasting.
The technology research audiences that we can target include:
- Early adopters
- Smartphone users
- Other smart device owners (e.g. smart speakers, energy management)
- Tech savvy and non-tech savvy users
- Users of particular apps
- Social media users
- Tech policy influencers