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IDIs, focus groups: semiconductors, UK, Germany, Italy

Electronic circuit board close up showing surface-mounted semiconductors and other components

The client brief

A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector, and social media influencers as an input to its future product roadmap for smart devices. FieldworkHub was asked to recruit all three profiles in the UK, Germany and Italy using a detailed screener.


Number of profiles - 60
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub Delivered

FieldworkHub recruited over 60 respondents in total across the three markets, scheduled IDIs, dyads and mini focus groups with the respondents over two weeks, and supported our client with moderation and translation services, including simultaneous translation and transcription of the German and Italian groups.

You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.

Marissa

Researcher and ModeratorInsights Agency
USA

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