Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
Case study
IDIs, focus groups: semiconductors, UK, Germany, Italy
The client brief
A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector, and social media influencers as an input to its future product roadmap for smart devices. FieldworkHub was asked to recruit all three profiles in the UK, Germany and Italy using a detailed screener.
Research Industry Focus
Number of Participants
60
Research Audience
Research Methodology
FieldworkHub Delivered
FieldworkHub recruited over 60 respondents in total across the three markets, scheduled IDIs, dyads and mini focus groups with the respondents over two weeks, and supported our client with moderation and translation services, including simultaneous translation and transcription of the German and Italian groups.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Caroline
Customer Insights Manager
Apparel company
UK
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