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Qualitative technology interviews in the UK, Germany and Italy

Electronic circuit board close up showing surface-mounted semiconductors and other components

The client brief

A well-known semiconductor manufacturer wanted to talk to business development managers and product developers working in the technology sector, and social media influencers as an input to its future product roadmap for smart devices. FieldworkHub was asked to recruit all three profiles in the UK, Germany and Italy using a detailed screener.


Number of profiles - 60
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub Delivered

FieldworkHub recruited over 60 respondents in total across the three markets, scheduled IDIs, dyads and mini focus groups with the respondents over two weeks, and supported our client with moderation and translation services, including simultaneous translation and transcription of the German and Italian groups.

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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