Germany is the largest country in Western Europe by population and also has the largest economy. Germany has a strong industrial sector (31.2% of total GDP).
While best known for its car manufacturing, it is also home to a large number of other engineering companies including the smaller and medium-sized companies, many family-owned, that make up the so-called Mittelstand.
From a market research perspective, Berlin, Frankfurt, Hamburg and Munich are all important centres. FieldworkHub regularly runs market research projects in all of these cities.
When planning market research in Germany it is important to note market research industry guidelines on data protection go beyond the requirements of the GDPR in several areas. For example, the guidelines state that non-anonymised recordings of market research sessions must be destroyed after 3 months.
|Population (2020 estimate):||83.8 million|
|GDP (USD, 2018):||$3947 billion|
|GDP per capita (International $ at PPP, 2018):||$53 075|
|Currency:||Euro (EUR or €)|
|Largest urban areas (by population, 2018 estimates):||Ruhrgebiet: Dortmund/ Essen/Duisberg (5.6 million)|
Cologne/Düsseldorf (4.9 million)
Berlin (4.6 million)
Frankfurt/Wiesbaden/Darmstadt (3.2 million)
Hamburg (2.8 million)
Stuttgart (2.4 million)
Munich (2.2 million)