FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
Focus groups and shop-alongs: young streetwear buyers
The client brief
Our client asked FieldworkHub to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and online virtual shop-along. The aim of the research was to test concepts of tailoring the shopping experience for respondents who favoured a particular brand.
Research Industry Focus
Number of Participants
46
Research Audience
Research Methodology
FieldworkHub delivers
We recruited against specific criteria including location, age, gender and attitudes towards fashion trends and made follow-up phone calls to the respondents to establish their interest in relevant streetwear and fashion brands, as well as celebrity icons. This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs.
More details on how FieldworkHub ensures success with its online focus groups
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
Rakshita
Innovation Consultant
UK
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
