Our client was assisting the manufacturer of a kit used by hospital nuclear medicine departments to assist in the location of infection or inflammation in the limbs and backs of patients. The client wanted to gather insights into how and when German specialists were using its product and those made by competitors, and what they saw as the advantages and disadvantages of each product.
We recruited 5 specialists for 75-minute tele-depth interviews. We also provided moderation for the interviews and prepared English transcripts in English and a topline report on the findings.
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