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Market research and research fieldwork in China

Qualitative and quantitative research agency in China

China is the world’s most populous country and the second-largest economy by nominal GDP. Real economic growth has averaged 6% p.a. over the last 30 years but the rate of growth is likely to be much lower over the next few years. 

China is by far the largest manufacturer in the world and the largest exporter of manufactured goods, exporting USD2.5 trillion of goods in 2019. The most valuable categories of exports are smartphones, computers, integrated circuits/microassemblies, processed petroleum products and solar panels.

China is also the world’s largest producer of agricultural products as well as the world’s largest consumer. Key crops include rice,  wheat, corn and soya beans. Overall, the Chinese agricultural sector employs around 300 million people and contributes about 8% of GDP.

The services sector in China contributes around 52% of GDP, less than in European and North American economies but this part of the economy expected to grow in importance as manufacturing faces a number of constraints, including slower growth in the workforce and in productivity, diminishing returns to investment, and weaker demand for exports.

FieldworkHub has carried out a number of projects in China including work in Beijing and Shanghai, the two biggest centres for market research.

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Population (2023 estimate):
1419.7 billion
GDP (USD, 2023):
$17,795 billion
GDP per capita (International $ at PPP, 2023):
$24,558
Currency in China
Yuan Renminbi (CNY)
Largest urban areas (by population, 2024 estimates):
Shanghai (29.9 million)
Beijing (22.2 million)
Chongqing (17.8 million)
Guangzhou, Guangdong (14.6 million)
Tianjin (14.5 million)
Shenzhen (13.3 million)

Qualitative market research agency in China

Deliver qualitative research in China with our qualitative research team. Explore in-depth insights, cultural nuances, and human experiences unique to this vibrant nation. From ethnographic studies to case analyses, delve into methodologies and findings that highlight the diverse perspectives within China.

Quantitative market research agency in China

Our China fieldwork experts provide detailed statistical analyses, data-driven insights, and empirical findings that shape understanding in culture and commerce. Our China quantitative research uncovers trends within populations at scale.

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