Not everyone is online, but we can still leverage technology to reach those who aren’t. In CATI (computer-assisted telephone interviewing) interviewers follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CATI is most effective for large-scale, structured interviews. In order to capture the most meaningful data, we focus on several key principles: script delivery, respondent management, data quality, and objection handling. We have vast experience building fault-free questionnaires and our interviewers have the typing skills to make the process seamless, even with open-ended questions.
Since data is entered in real-time in the CATI system, clients can monitor progress and obtain interim results, while the final analysis can be obtained almost immediately when the last interview is completed.
