Briefed by our client on the end goal of the project – to gather a greater understanding of UK international news consumption habits and patterns, and to gauge how the client was perceived against competitors – we were first asked to advise on a suitable methodology for the study. While we considered online surveys or intercept-style data collection, we decided that given the breadth of the study, a CATI approach would yield the best results. We also decided to break down the target number of completes by region, to ensure that the final sample was broadly representative of the national audience for TV news.
An international management consultancy firm asked FieldworkHub to assist them with research to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. The client was keen to understand how perceptions vary between Europe and North America, as well as between larger and smaller companies.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
