CATI market research agency
CATI (Computer-Assisted Telephone Interviewing) market research uses information technology to support the collection of data by phone. Interviewers follow a computer-guided script to ask questions and input responses in real time. This method allows for efficient and accurate data collection, and rapid data delivery.
25+ CATI projects completed
CATI research run in 10+ countries
5000+ CATI interviews completed
Why CATI?
Why should you conduct CATI market research?
CATI allows for efficient and accurate data collection, and rapid data delivery. CATI surveys tend to be more successful than an online survey if you need to collect responses to a significant number of open-ended questions, although the cost per complete is typically higher. CATI is widely used for market research, public opinion polling, customer satisfaction surveys, health studies and academic studies.
CATI is most effective for large-scale, structured interviews. particularly when you need a high degree of confidence in the profiles of the survey takers, while still preserving a level of anonymity which is difficult to achieve with face-to-face and online video interviews. CATI is most effective for large-scale, structured interviews. In order to capture the most meaningful data, we focus on several key principles: script delivery, respondent management, data quality, and objection handling.
CATI clients
Selected CATI market research clients
FieldworkHub has arranged CATI research for some of the world’s leading brands...
Types of CATI
What are the different types of CATI?
Below we summarise a number of ways in which CATI research can be used.
CATI consumer research
CATI consumer surveys are surveys are used in consumer behaviour studies to understand purchasing habits and preferences, and for product/service feedback. These surveys help businesses tailor their offerings to meet consumer needs effectively.
CATI public opinion polls
CATI helps measure public opinion on political issues and candidates through political polls and assesses views on social topics like healthcare and education via social issues surveys. These polls inform policy decisions and political strategies.
CATI customer satisfaction surveys
Post-purchase CATI surveys evaluate customer satisfaction after a purchase, while service experience surveys assess the quality of customer service interactions. These insights help B2B and B2C companies improve their products and services to enhance customer loyalty.
CATI health surveys
Epidemiological studies use CATI to collect data on health behaviours and conditions, while health attitude surveys understand public views on health policies and practices. The research supports public health initiatives and policy-making.
CATI academic research
CATI is used in behavioural studies to investigate human behaviours and attitudes, and in sociological research to explore social structures and dynamics. These studies contribute to academic knowledge and inform social policies.
CATI B2B research
Industry trends surveys identify trends and challenges within specific industries, while client feedback surveys collect opinions from business clients about products or services. These insights help companies improve their B2B offerings.
Case studies
Case studies of CATI research
We are experts in recruiting participants for CATI research in the UK, Europe and beyond. We have successfully recruited for more than 25 CATI projects. Here is a small selection of our previous CATI research.
CATI survey: car mechanics, UK
Our client wanted to understand the decision-making process of UK car repair workshops when ordering replacement electronic control units and their views on the use of refurbished products. We delivered quantitative results from over 200 respondents using a combination of telephone interviews and an online survey.
CATI: international TV news viewing, UK
A well-known English language international news channel wanted to understand more about the TV news consumption habits of UK citizens. We recommended telephone interviews with a nationally representative sample of viewers to ensure they obtained quantifiable and actionable insights.
CATI: printer decision makers, US, Germany
An international management consultancy firm wanted to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. FieldworkHub developed the survey, which was then translated into German and subsequently completed 50 interviews in each market.
Client testimonials
Testimonials from CATI clients
Here’s what some of our previous CATI clients say about us.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
Eloise
Researcher
Social Change
UK
We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.
Laura
Senior Director
Research Strategy
USA
Got questions?
Frequently Asked Questions
As consultants in the research space, we’ve got the answers to your CATI questions. And if there’s anything left unanswered, drop us an email or give the team a call. We’d be happy to help.
1
What is the advantage of using CATI research rather than an online survey?
The response rate for a CATI survey is often higher than it is for an online survey, and you have a greater degree of certainty about who has actually completed the survey. Respondents tend to be more engaged when talking to a live interviewer over the phone than when typing their own responses, and this can result in more detailed and accurate data, particularly if you need to collect responses to open-ended questions. The downside of CATI is that it requires a longer timescale than an online survey and the cost per complete is typically much higher.
2
How long does a CATI study take to deliver?
The time required to deliver a CATI (Computer-Assisted Telephone Interviewing) study varies based on several factors, including the study’s complexity, sample size, and how easy it is to identify and contact target participants. However, a typical CATI study takes a few weeks from the time the questionnaire and sampling requirements are finalised to delivery of the final results.
3
What is the delivery timeline of a CATI study?
Here’s a breakdown of an average CATI study: Programming and testing: 3-5 days; Recruitment, training and scheduling of interviewers: 1-2 weeks; Sample selection and fieldwork/data collection: 1-4 weeks (depending on sample size and response rates); Data processing and analysis: 1-2 weeks.
4
What is the role of a fieldwork agency in a CATI study?
A fieldwork agency in a CATI study handles sample recruitment, questionnaire programming, and interviewer training. They manage data collection, ensuring quality control and adherence to the script. The agency also schedules calls, processes and cleans data, and provides progress reports, ensuring efficient and accurate study execution.
Ready to elevate your CATI research with professional fieldwork services?
Contact our fieldwork specialists to discuss how our comprehensive CATI services can deliver the authentic insights your business needs.
