Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
CATI: printer decision makers, US, Germany
The client brief
An international management consultancy firm asked FieldworkHub to assist them with research to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. The client was keen to understand how perceptions vary between Europe and North America, as well as between larger and smaller companies.
Research Industry Focus
Number of Participants
50
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub partnered with the client to develop the survey, which was then translated into German. We subsequently completed 50 successful CATI interviews in each market over two weeks of fielding. We also assisted the client with ranking-based conjoint analysis techniques, in which we tested hypothetical new software features and asked respondents to rank the most appealing ones. FieldworkHub also helped our client to present the research findings by producing a mini topline report and presentation, which proved to be helpful for discussions with the end client.
Click here to read more on FieldworkHub’s top-tier reporting and analysis methods
Your company is excellent. I’m consistently impressed when we work with you. Fast, easy, good value for money, excellent participants (how you manage the diversity is a mystery to me, but it’s fantastic).
Highly recommended 👏👍Oh, and everyone turns up!
Luke
Managing Partner
Business Consultancy
UK
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