Every research project needs an analyse and a type of report on the findings. We can provide a range of reports from a high-level executive briefing in PowerPoint to a detailed written report and adjust our approach according to the purpose of the report and audience.
We take time to understand the purpose of the report and the audience and vary our approach accordingly.
When writing reports on qualitative research studies, we bring out the key messages and support our conclusions with relevant quotes. And of course, we include back-up information on the recruitment process, the respondents, and the dates and times of sessions.
For quantitative studies, our reports range from simple tabulation of the raw data and statistics to cross-tabulations by client-defined groups and more advanced statistical techniques such as conjoint analysis.
An Italian football club was planning to relocate its stadium. We were asked to set up two focus groups, one with regular fans and one with ‘elite’ fans in more influential jobs to find out what they thought about the move and their views on three outline designs for the new stadium from different architects.
The UK Payment Systems Regulator reached out to FieldworkHub to investigate the perceptions of businesses in the UK on card and interbank payments. We helped to design the market research approach, recruited suitable participants and provided input on the client’s draft discussion guide.
An agency asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The research was online diary activities, following online depth interviews.
