Making sure the messages are understood with thorough analysis and report writing

Every market research project needs analysing and some form of report on the findings. We can provide a range of report styles ranging from an executive briefing in PowerPoint to a detailed written report on all the findings.

We take time to understand the purpose of the report and the audience and vary our approach accordingly.

When writing reports on qualitative research studies, we bring out the key messages and support our conclusions with relevant quotes. And of course, we include back-up information on the recruitment process, the respondents, and the dates and times of sessions.

For quantitative market research studies, we can arrange a variety of data analyses ranging from simple tabulation of the raw data and descriptive statistics to cross-tabulations by client-defined groups and more advanced statistical techniques such as conjoint analysis.