A US-based market research agency whose end client is a major pet care retailer asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The client was particularly interested to find out the extent to which the respondents like to customise products for themselves and for their pets. The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview.
The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview. FieldworkHub successfully recruited 30 French pet owners, provided a suitable diary platform and worked with a local moderator to ensure that all of the respondents completed the diary tasks. We also provided translation services, and delivered a comprehensive report with insightful findings to the client.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
