A US-based market research agency whose end client is a major pet care retailer asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The client was particularly interested to find out the extent to which the respondents like to customise products for themselves and for their pets. The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview.
The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview. FieldworkHub successfully recruited 30 French pet owners, provided a suitable diary platform and worked with a local moderator to ensure that all of the respondents completed the diary tasks. We also provided translation services, and delivered a comprehensive report with insightful findings to the client.
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
