A US-based market research agency whose end client is a major pet care retailer asked FieldworkHub to assist them with qualitative research about the customer journey undertaken by French pet owners as they shop for pet products, identifying important needs and pain points along the way. The client was particularly interested to find out the extent to which the respondents like to customise products for themselves and for their pets. The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview.
The research took the form a series of online diary activities over the course of a week, after which around half of the respondents were invited to take part in an online depth interview. FieldworkHub successfully recruited 30 French pet owners, provided a suitable diary platform and worked with a local moderator to ensure that all of the respondents completed the diary tasks. We also provided translation services, and delivered a comprehensive report with insightful findings to the client.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
