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France market research and recruitment

France is the largest country by land area in Western Europe and has the second highest population and the third largest economy. Although famous for its wine and food production, agriculture only accounts for 1.7% of GDP, a smaller proportion than in Spain and Italy.

As a proportion of GDP, the manufacturing sector in France is small by European standards but the country is strong in chemicals, aerospace and defense, automobile manufacturing and luxury goods. Tourism is an important contributor to the services sector since France welcomes more foreign visitors each year than any other country in the world.

Market research in France is mostly concentrated in Paris but FieldworkHub also has capabilities in various provincial cities including Marseille, Lyon, Nice and Toulouse. One point for market researchers to note is that it is illegal in France to classify respondents by ethnicity or to ask questions about their race or origins.

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Population (2021 estimate):
67.3 million
GDP (USD, 2021):
$2937 billion
GDP per capita (International $ at PPP, 2021):
$50 729
Currency
Euro (EUR or €)
Largest urban areas (by population, 2020 estimates):
Paris/Ile de France (11.1 million)
Lyon (1.7 million)
Marseille/Aix-en-Provence (1.6 million)
Lille (1.0 million)
Toulouse (1.0 million)
Nice/Cannes (1.0 million)

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