We were asked to recruit ten respondents in the UK and 30 in each of France and Germany to provide feedback on VR headsets made by a leading brand. The manufacturer wanted their views on both the products themselves and the way in which they were promoted through point-of-sale displays. Respondents needed to be existing owners of a VR headset or intending to purchase one in the next 90 days and all needed to be willing to travel to one of the stores designated by the client to view the point-of-sale material and take photos and videos while in store.
We successfully recruited 70 respondents and provided encouragement for them to make the store visits and complete the in-store activities, thus exceeding the client’s target of 50 completes.
Click here to read FieldworkHub’s guide to market research participant recruitment
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
