A leading global mining group was interested in understanding more about consumers’ attitudes towards diamond jewellery containing lab-grown rather than natural diamonds at a time when the cost of lab-grown diamonds is falling, a number of the larger natural diamond mines are becoming uneconomic and there is increased awareness of the environmental damage caused by some mining techniques.
FieldworkHub was asked to recruit four consumers in each of Germany, France, Italy and the UK whose household income is in the top earnings quartile in their country and who buy luxury goods including jewellery.
The respondents took part in 60-minute remote video interviews which provided valuable insights about their knowledge of lab-grown diamonds as an option and their perceptions of lab-grown versus natural diamonds, including issues around sustainability. The client plans to use these insights to help them market lab-grown diamonds more effectively.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
