An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. International travellers needed to make at least three international trips a year and luxury travellers needed to fly in first or business class. All needed to be well educated and meet income requirements specified by the client.
We successfully recruited 65 respondents in total for two focus groups in each of the three cities, managed the viewing facility bookings and arranged moderators and simultaneous translators for the groups in France and China.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
