Consumer market research is about understanding your ideal customer in detail: what are their opinions, behaviours, and preferences in relation to your market, product, or service?
By exploring motivations and attitudes, and collecting numerical data about customers and prospects, market research helps reduce risk and strengthen decision-making.
We support our clients by identifying and engaging with the right consumers, providing clear, actionable insights that enable businesses to make confident, customer-led decisions in an increasingly competitive marketplace.
Our client wanted to conduct 30-minute online interviews with South African consumers who purchase clear spirits to understand their brand preferences and views about the brands and test out some marketing concepts that they were developing. We recruited and screened over 20 respondents and arranged interviews with them for our client.
FieldworkHub arranged IDIs with individuals who have experienced harassment while travelling on trains in the UK. We recruited BAME, women, LGBTQ+ and people with disabilities, allowing them to share valuable insight into their experiences of travelling by train.
We recruited adults and teenagers in the UK to provide feedback on VR headsets made by a leading brand and its competitors. We recruited 38 respondents to complete an online diary study then scheduled eight in-home ethnographies with respondents.
An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, and energy managers for large buildings. We recruited almost 50 respondents and provided on-the-ground support.
Our client asked us to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and virtual shop alongs. We recruited against specific criteria including location, age, gender and attitudes towards fashion trends.
A major skin and beauty brand retailer was looking at relaunching one of its product lines and wanted some feedback from current and potential customers. FieldworkHub arranged targeted focus groups in each market. In total, 36 respondents were recruited in under two weeks and all of the focus groups ran successfully.
We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in thye UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
We recruited mystery shoppers to visit the online store and brick-and-mortar branches of a kitchenware retailer in the UK. Each shopper bought an item and later returned it, documenting their experience. We also conducted shopper exit interviews over two days at one of the client’s London stores.
A South African payment platform wanted to talk to consumers in the UK who regularly send remittances to Africa and South Asia about the features that they expect and need from these platforms. We used our panel to recruit over 50 candidates and screened in a final 12 participants using an online questionnaire.
