Consumer market research is about understanding your ideal customer in detail: what are their opinions, behaviours, and preferences in relation to your market, product, or service? We help our clients to understand these factors better, and thus make better business decisions.
We can recruit participants who are enthusiastic about taking part in market research for any industry. We can find in-store and online shoppers in any age range, people in different income brackets, ethnic minorities and even individuals possessing particular character traits. These participants are ready and willing to help you unearth detailed and valuable market research insights.
The consumer research audiences that we can target include:
- Baby boomers and Gen X
- Millennials/Gen Y
- Youth/Gen Z
- Ethnic minorities (Black, Asian and Minority Ethnic, BAME)
- High net-worths
- Social media influencers
- Mid-low income
- Opinion elites