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Depth interviews: drinkers of clear spirits, South Africa

Three cocktails with a bar and liquor bottles in the background

The client brief

Our client wanted to conduct 30-minute online interviews via Skype with South African consumers who regularly purchased clear spirits (gin/vodka etc) in bars or restaurants to understand their brand preferences and views about standard and premium brands and test out some marketing concepts that they were developing.


Number of profiles - 26
Research Countries - 
  • South Africa
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

In less than three weeks, we recruited and screened over 20 respondents and arranged for our client to speak to all of them.

Click here for FieldworkHub's research participant recruitment guide

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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