Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Case study
Depth interviews: drinkers of clear spirits, South Africa
The client brief
Our client wanted to conduct 30-minute online interviews via Skype with South African consumers who regularly purchased clear spirits, such as gin and vodka, in bars or restaurants to understand their brand preferences and views about standard and premium brands. The aim was to test out some marketing concepts that the client was developing.
Research Countries
South Africa
Research Industry Focus
Number of Participants
26
Research Audience
Research Methodology
FieldworkHub delivers
In less than three weeks, we recruited and screened over 20 respondents and arranged for our client to speak to all of them.
Click here for FieldworkHub’s research participant recruitment guide
FieldworkHub did an amazing job in setting up and managing one-on-one interviews for us. They were able to successfully recruit the people we needed, they did a fantastic job in setting up the interviews, and they showed outstanding attention to detail and precision in doing their job. I would strongly recommend choosing FieldworkHub as your research partner!
Simone
Research Manager
USA
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