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Depth interviews: drinkers of clear spirits, South Africa

Three cocktails with a bar and liquor bottles in the background

The client brief

Our client wanted to conduct 30-minute online interviews via Skype with South African consumers who regularly purchased clear spirits (gin/vodka etc) in bars or restaurants to understand their brand preferences and views about standard and premium brands and test out some marketing concepts that they were developing.


Number of profiles - 26
Research Countries - 
  • South Africa
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

In less than three weeks, we recruited and screened over 20 respondents and arranged for our client to speak to all of them.

Click here for FieldworkHub's research participant recruitment guide

You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.

Marissa

Researcher and ModeratorInsights Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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