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Depth interviews: drinkers of clear spirits, South Africa

Three cocktails with a bar and liquor bottles in the background

The client brief

Our client wanted to conduct 30-minute online interviews via Skype with South African consumers who regularly purchased clear spirits, such as gin and vodka, in bars or restaurants to understand their brand preferences and views about standard and premium brands. The aim was to test out some marketing concepts that the client was developing.


Number of profiles - 26
Research Countries - 
  • South Africa
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

In less than three weeks, we recruited and screened over 20 respondents and arranged for our client to speak to all of them.

Click here for FieldworkHub's research participant recruitment guide

We had a fantastic experience with FieldworkHub - they managed to turn round a tricky recruit quickly & the participants were spot on. Thanks to Aima and the team for all their support!

Caroline

Client
UK

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