FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
Ethnographies: energy topics, Oman
The client brief
An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, energy managers for large commercial buildings. The sample included both Omanis and ex-pats.
Research Countries
Research Industry Focus
Number of Participants
48
Research Audience
Research Methodology
FieldworkHub delivers
We recruited almost 50 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters for the interviews which took place in Arabic. Some of the initial interviews took place at the respondents’ places of work while others took place at a central location in Muscat that was booked by FieldworkHub. In the latter stages we conducted a mix of online interviews and in-home interviews.
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
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