An Omani corporation wanted to carry out ethnographic research on energy topics with a diverse range of target groups, including petrol station customers, independent retailers, commercial fleet procurement and operations managers, energy managers for large commercial buildings. The sample included both Omanis and ex-pats.
We recruited almost 50 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters for the interviews which took place in Arabic. Some of the initial interviews took place at the respondents’ places of work while others took place at a central location in Muscat that was booked by FieldworkHub. In the latter stages we conducted a mix of online interviews and in-home interviews.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
