Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Online community: sending payments to Africa, South Asia
The client brief
A South African payment platform wanted to talk to consumers in the UK who regularly send remittances to Africa and South Asia about the features that they expect and need from cash remittance platforms, as well as any frustrations they might face while using existing platforms.
Research Countries
Research Industry Focus
Number of Participants
12
Research Audience
Research Methodology
Fieldworkhub delivers
We used our extensive panel to recruit over 50 well-suited candidates with connections to ten different African and Asian countries and screened in a final 12 participants using an online questionnaire created in house. As an extra quality check, we made follow-up phone calls to the respondents to establish their fluency in English and discuss their use of online remittance platforms. We then encouraged the 12 participants to participate actively in the online community which was held over a number of days via WhatsApp.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
Joanna
Team Lead
European Online Retailer
Germany
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