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Online community: sending payments to Africa, South Asia

International money transfers. Glass globe standing on banknotes from different countries

The client brief

A South African payment platform wanted to talk to consumers in the UK who regularly send remittances to Africa and South Asia about the features that they expect and need from cash remittance platforms, as well as any frustrations they might face while using existing platforms.


Number of profiles - 12
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Fieldworkhub delivers

We used our extensive panel to recruit over 50 well-suited candidates with connections to ten different African and Asian countries and screened in a final 12 participants using an online questionnaire created in house. As an extra quality check, we made follow-up phone calls to the respondents to establish their fluency in English and discuss their use of online remittance platforms. We then encouraged the 12 participants to participate actively in the online community which was held over a number of days via WhatsApp.

Click here for more on how FieldworkHub verifies its respondents to produce top-quality research outcomes

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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