Case Studies

We arranged face-to-face focus groups in Dundee and online focus groups across the UK with low-paid workers and employers on behalf of a governement body. The study aimed to uncover insights surrounding pay, working conditions, and employer strategies to inform future policy and workplace improvements.

A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets that they were preparing to launch. We recorded vox pops in London, and conducted a central location test and several in-person focus groups to gather feedback on the taste and packaging of the tablets.

FieldworkHub recruited participants for two 90-minute in-person focus groups with voters in Grimsby, North Lincolnshire for a segment on Channel 4 News which was broadcast in March 2025. The first group consisted of older voters and the second group comprised lapsed voters of different ages.

A global energy leader who runs multiple rounds of in-person focus groups around the world each year tasked us with arranging research in Saudi Arabia. We were asked to find senior decision makers in Jeddah, Al-Khobar and Riyadh, all with an interest in, and working knowledge of, the energy industry in the country.

A major US apparel company wanted to gain insights into German teenagers’ brand perceptions and shopping behaviours. We recruited 16 respondents who actively follow the latest fashion trends and meticulously plan their wardrobes accordingly for in-person fous groups and ‘closet raids’.

We recruited owners of speed pedelecs (fast electric bikes) in Belgium and Switzerland for a manufacturer who was developing new models and wanted to hear first hand how owners use their pedelecs and what features are most important to them, as well as testing several concepts for new models.

A global technology company wanted to speak to teachers and education leaders in the UK about the use of educational technology in the classroom and for remote learning during the coronavirus lockdowns. FieldworkHub was tasked with recruiting 24 respondents within a week to take part in a series of online focus groups.

A Veterinary University in the UK asked us to recruit 36 respondents with differing diets to gain a better understanding on attitudes to meat consumption and the influences of public policy on their diets. We successfully recruited for six in-person focus groups about recent changes to public policy on poultry and farming conditions.

We assisted in the organisation of online focus groups with people living in North Yorkshire and Teesside who were aware of a local mining company, to understand their perception of this company in their local area. The client used the findings to help decide how they can continue to contribute positively to the local community.