F2F focus groups: energy opinion leaders, Saudi Arabia

A global energy leader who runs multiple rounds of in-person focus groups around the world each year tasked us with arranging research in Saudi Arabia. The respondents needed to be senior decision makers across a range of industries, all with an interest in, and working knowledge of, the energy industry in Saudi Arabia.

We were asked to provide recruitment, translation and moderation for two face-to-face groups in each of Jeddah, Al-Khobar and Riyadh. We were also asked to source and  suitable local facilities capable of hosting the groups and liaise with the venue providers to ensure that everything ran smoothly.

We successfully filled all of the groups and organised Arabic moderation along with simultaneous translation back into English for our clients, who were attending in person.

FieldworkHub engaged custom research facilities in convenient locations in each city and, with the help of local assistants representing our team in each city, ensured a 100% show rate for the sessions. Our client was very happy with the turnout and the eventual insight gained from the profiles we had engaged.