The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
F2F focus groups: energy opinion leaders, Saudi Arabia
The client brief
A global energy leader who runs multiple rounds of in-person focus groups around the world each year tasked us with arranging research in Saudi Arabia. The respondents needed to be senior decision makers across a range of industries, all with an interest in, and working knowledge of, the energy industry in Saudi Arabia.
We were asked to provide recruitment, translation and moderation for two face-to-face groups in each of Jeddah, Al-Khobar and Riyadh. We were also asked to source and suitable local facilities capable of hosting the groups and liaise with the venue providers to ensure that everything ran smoothly.
Research Countries
Research Industry Focus
Number of Participants
36
Research Audience
Research Methodology
FieldworkHub delivers
We successfully filled all of the groups and organised Arabic moderation along with simultaneous translation back into English for our clients, who were attending in person.
FieldworkHub engaged custom research facilities in convenient locations in each city and, with the help of local assistants representing our team in each city, ensured a 100% show rate for the sessions. Our client was very happy with the turnout and the eventual insight gained from the profiles we had engaged.
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
Tyler McDonald
Senior Manager
Golin
USA
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