The FieldworkHub team arranged for face-to-face intercepts to take place during a conference for a niche area of IT cyber-security to gain quantitative feedback on visitors’ thoughts towards their experience interacting with our client’s expo booth.
We recruited mystery shoppers to visit the online store and brick-and-mortar branches of a kitchenware retailer in the UK. Each shopper bought an item and later returned it, documenting their experience. We also conducted shopper exit interviews over two days at one of the client’s London stores.
We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.
A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets. We recorded vox pops in London, and conducted a central location test and in-person focus groups to gather feedback on the taste and packaging of the tablets.
FieldworkHub supported a research project to encourage the recycling of plastic packaging by consumers in Saudi Araba by conducting face-to-face quantitative interviews (CAPI) with 400 adults outside supermarkets and shopping malls in major Saudi Arabian cites (Riyadh, Jeddah, Makkah, Medina and Dammam) over a period of five days.
Transport for London wanted to improve the environment outside Barking station. They wanted to explore perceptions of safety and test the impact of interventions on people who use the space. We completed 250 face-to-face CAPI interviews outside the station in two research waves.
A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited 100 consumers, 20 bartenders and 20 baristas for a coffee and cocktail tasting test in London.
A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.
