Transport for London wanted to improve the environment outside Barking station. They wanted to explore perceptions of safety and test the impact of interventions on how people behave in the space. FieldworkHub programmed a survey and completed 250 face-to-face computer-assisted personal interviews outside the station.
A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited 100 consumers, 20 bartenders and 20 baristas for a coffee and cocktail tasting test in London.
A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham.
A management consultancy wanted to talk to shopkeepers in London who sell SIMs and top-ups for a mobile virtual network operator. We conducted face-to-face interviews with owners and managers and arranged two focus groups so our client could obtain views on the brand’s positioning relative to other mobile operators.
A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.