A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham (400 women in total).
The participants were asked to sniff two products from freshly opened bottles and one product from a Petri dish, completing a short online survey after each test. In screening potential participants for the study, we were asked to confirm that they had not eaten, smoked or applied perfume in the past hour, were not pregnant, breast-feeding or suffering from a cold or blocked nose, used shampoo and conditioner at least twice a week and did not reject the brand in question.
Read 6 tips from FieldworkHub on how to plan top-notch quantitative market research projects
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
