A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham (400 women in total).
The participants were asked to sniff two products from freshly opened bottles and one product from a Petri dish, completing a short online survey after each test. In screening potential participants for the study, we were asked to confirm that they had not eaten, smoked or applied perfume in the past hour, were not pregnant, breast-feeding or suffering from a cold or blocked nose, used shampoo and conditioner at least twice a week and did not reject the brand in question.
Read 6 tips from FieldworkHub on how to plan top-notch quantitative market research projects
FieldworkHub have been absolutely amazing in supporting our niche and high velocity research needs. Caroline and the team have provided us with consistently high standards of recruitment, project management and transport support. They are very adaptable and accommodating, able to flex with our unique needs and agile ways of working. They are my go-to research partner for all of these reasons.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
