We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
Joanna
Team Lead
European Online Retailer
Germany
Case study
Street intercepts: shampoo & conditioner tests
The client brief
A well-known brand of shampoo and conditioner for women wanted to obtain quantitative feedback on some new product fragrances that it was planning to launch in the UK. FieldworkHub was asked to recruit 200 women via street intercepts in both London and Birmingham (400 women in total).
Research Countries
Research Industry Focus
Number of Participants
400
Research Audience
Research Methodology
FieldworkHub delivers
The participants were asked to sniff two products from freshly opened bottles and one product from a Petri dish, completing a short online survey after each test. In screening potential participants for the study, we were asked to confirm that they had not eaten, smoked or applied perfume in the past hour, were not pregnant, breast-feeding or suffering from a cold or blocked nose, used shampoo and conditioner at least twice a week and did not reject the brand in question.
Read 6 tips from FieldworkHub on how to plan top-notch quantitative market research projects
The team at FieldworkHub was very professional and passionate in their efforts to find suitable recruits for our B2B research. Their flexibility and responsiveness helped us find interesting participants to meet our tight research schedule. We appreciate the organized recruitment process and how open the team was to our feedback!
Justin
Design Researcher
Global Design Agency
Germany
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