Online surveys are a cost-effective research method and there’s great flexibility in the design. Automated data input and handling also mean that the results are available instantly. Many online surveys can also be completed on smartphones or tablets, which helps to improve the response rate.
To maximise the response rate to online surveys, it is best if the length of survey can be kept to 15 minutes or less and the number of open-ended questions (ones that require the respondent to write in an answer, as opposed to selecting one or more options from a pre-populated list) can be kept to no more than two or three. However, in some cases it is possible to run online surveys that take up to 30 minutes to complete.
Another factor which keeps the response high is some form of pre-targeting on demographic factors such as age, life-stage or region, but we can also target on more specific categories such as household income, occupation, smartphone ownership, car ownership, certain patient types etc.
Continuous survey feedback can act as a springboard for innovation or growth, and the ease of reaching 100 or 10,000 participants (it takes the same amount of effort) means that the cost of completing large-scale and regular surveys are surprisingly affordable.
A key feature of FieldworkHub’s online surveys is that we can offer manual validation of respondents based on proof of purchase, ownership, identity or geographic location. We program our online surveys in-house with fast turnaround and direct access to our survey experts so your feedback can be incorporated immediately.