We designed, programmed and managed a survey to assist a UK-based online provider of travel insurance products find out how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting travel insurance. We arranged for the survey to be completed by a nationally representative sample of 500 UK residents who had taken at least one foreign holiday in the last 12 months. Once the fieldwork was completed, we delivered a comprehensive report on the findings.
