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Market research and research fieldwork in the UAE

Qualitative and quantitative research agency in UAE

The United Arab Emirates (UAE) has the second-largest economy in the Middle East, after Saudi Arabia, and GDP per capita is significantly higher than in the USA and major European markets.

The UAE is made up of seven emirates: Abu Dhabi, Dubai, Ajman, Fujairah, Ras al Khaimah, Sharjah and Umm al Quwain. Dubai and Abu Dhabi are by far the most important in economic terms.

Much of the country’s wealth comes from oil exports, but Dubai has much smaller reserves than Abu Dhabi and consequently it has acted more quickly to diversify its economy. Today Dubai is a major transport and logistics hub, not just for the Gulf region but for the whole of the Middle East and Africa. It is also an important financial centre and a major tourist destination.

Dubai is the centre for most market research in the UAE but FieldworkHub also has capabilities in Abu Dhabi and Sharjah. When conducting research in the UAE it is important to bear in mind that Emiratis make up fewer than one in five of the population and the proportion of Emiratis in Dubai is even lower. The largest expat communities are from India, Pakistan and Bangladesh, followed by the Philippines. Western expats are estimated to account for around 8% of the total population.

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Population (2023 estimate):
9.5 million
GDP (USD, 2023):
$504 billion
GDP per capita (International $ at PPP, 2023):
$83,903
Currency in UAE
Dirham (AED)
Largest urban areas (by population, 2024 estimates):
Dubai (3.0 million)
Sharjah (1.9 million)
Abu Dhabi (1.6 million)
Al Ain (0.7 million)

Qualitative market research agency in UAE

Deliver qualitative research in UAE with our qualitative research team. Explore in-depth insights, cultural nuances, and human experiences unique to this vibrant nation. From ethnographic studies to case analyses, delve into methodologies and findings that highlight the diverse perspectives within UAE.

Quantitative market research agency in UAE

Our UAE fieldwork experts provide detailed statistical analyses, data-driven insights, and empirical findings that shape understanding in culture and commerce. Our UAE quantitative research uncovers trends within populations at scale.

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