The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Case study
Ethnographic research: personal mobility, UAE
The client brief
A Middle Eastern corporation wanted to carry out ethnographic research in Dubai and Abu Dhabi on topics relating to personal mobility, lifestyle and convenience, and energy distribution. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income.
Research Countries
Research Industry Focus
Number of Participants
100
Research Audience
Research Methodology
FieldworkHub delivers
We recruited around 100 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters.
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
Mary
Vice President
Market Research Agency
USA
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