FieldworkHub are smart, extremely well organised, and a pleasure to deal with.
Imogen Baker
Research Director
Kindling Strategy
UK
Case study
Ethnographic research: personal mobility, UAE
The client brief
A Middle Eastern corporation wanted to carry out ethnographic research in Dubai and Abu Dhabi on topics relating to personal mobility, lifestyle and convenience, and energy distribution. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income.
Research Countries
Research Industry Focus
Number of Participants
100
Research Audience
Research Methodology
FieldworkHub delivers
We recruited around 100 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
Rakshita
Innovation Consultant
UK
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