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Ethnographic research: personal mobility in the UAE

Dubai skyline at night with big highway junction in foreground

The client brief

A Middle Eastern corporation wanted to carry out ethnographic research in Dubai and Abu Dhabi on topics relating to personal mobility, lifestyle and convenience, and energy distribution. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income.


Number of profiles - 100
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited around 100 respondents in total for three phases of research, and provided on-the-ground support including transport and interpreters.

More on FieldworkHub's recruitment process

We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.

James

Managing DirectorSilk Road Marketing
UK

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