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Market research and research fieldwork in the UK

Qualitative and quantitative research agency in UK

The United Kingdom of Great Britain (England, Wales and Scotland) and Northern Ireland has the third highest population in Europe and the second largest economy. The UK economy has a strong service sector (79.2% of total GDP) with financial services a particular strength.

Britain’s decision in 2016 to leave the European Union has led to an extended period of economic uncertainty which is likely to continue for some time as the UK tries to map out new relationships with the rest of Europe and other major trading partners.

For companies based in the USA and other English-speaking countries, the UK is a natural starting point for a European market research programme. FieldworkHub’s home city of London is by far the largest centre for market research but we also run focus groups and other types of research in Birmingham, Liverpool, Sheffield, Bristol, Edinburgh, Manchester and Newcastle.

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Population (2023 estimate):
68.4 million
GDP (USD, 2023):
$3,340 billion
GDP per capita (International $ at PPP, 2023):
$58,906
Currency in UK
Pound sterling (GBP or £)
Largest urban areas (by population, 2024 estimates):
London (9.7 million)
Manchester (2.8 million)
Birmingham (West Midlands) (2.7 million)
Leeds/Bradford (1.9 million)
Glasgow (1.7 million)

Qualitative market research agency in UK

Deliver qualitative research in UK with our qualitative research team. Explore in-depth insights, cultural nuances, and human experiences unique to this vibrant nation. From ethnographic studies to case analyses, delve into methodologies and findings that highlight the diverse perspectives within UK.

Focus group research in UK

Collect insights efficiently and generate new ideas by running online or face-to-face focus groups with carefully selected participants.
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In-depth interviews in UK

Explore issues in detail, address sensitive issues or gain specific insight from experts by conducting one-to-one IDIs either online or face-to-face.
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Ethnographic research in UK

Observe participants using a product or service in their own environment, at home or work.
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Online bulletin board research in UK

Collect rich audiovisual material and develop ideas over several days with OBBs where participants provide insights at their own pace.
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MROC studies in UK

Set up a permanent or long-term Market Research Online Community and gather ad-hoc and rapid insight from the participants at short notice.
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UX testing research in UK

Improve your website or app's usability by conducting User Experience testing and exactly how customers interact with your website or app.
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Quantitative market research agency in UK

Our UK fieldwork experts provide detailed statistical analyses, data-driven insights, and empirical findings that shape understanding in culture and commerce. Our UK quantitative research uncovers trends within populations at scale.

Online surveys in UK

Gather quantitative insights quickly and cost-effectively from a large number of respondents using professionally designed online surveys.
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CATI - telephone interviews in UK

Use Computer-Assisted Telephone Interviewing (CATI) to conduct quantitative research with niche audiences that would not be accessible via an online survey panel.
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CAPI - face-to-face interviews in UK

Use Computer-Assisted Personal Interviewing (CAPI) to collect insights from respondents in a particular location or context or to conduct face-to-face quantitative product testing.
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