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Market research and research fieldwork in the UK

Qualitative and quantitative research agency in UK

The United Kingdom of Great Britain (England, Wales and Scotland) and Northern Ireland has the third highest population in Europe and the second largest economy. The UK economy has a strong service sector (79.2% of total GDP) with financial services a particular strength.

Britain’s decision in 2016 to leave the European Union has led to an extended period of economic uncertainty which is likely to continue for some time as the UK tries to map out new relationships with the rest of Europe and other major trading partners.

For companies based in the USA and other English-speaking countries, the UK is a natural starting point for a European market research programme. FieldworkHub’s home city of London is by far the largest centre for market research but we also run focus groups and other types of research in Birmingham, Liverpool, Sheffield, Bristol, Edinburgh, Manchester and Newcastle.

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Population (2023 estimate):
68.4 million
GDP (USD, 2023):
$3,340 billion
GDP per capita (International $ at PPP, 2023):
$58,906
Currency in UK
Pound sterling (GBP or £)
Largest urban areas (by population, 2024 estimates):
London (9.7 million)
Manchester (2.8 million)
Birmingham (West Midlands) (2.7 million)
Leeds/Bradford (1.9 million)
Glasgow (1.7 million)

Qualitative market research agency in UK

Deliver qualitative research in UK with our qualitative research team. Explore in-depth insights, cultural nuances, and human experiences unique to this vibrant nation. From ethnographic studies to case analyses, delve into methodologies and findings that highlight the diverse perspectives within UK.

Quantitative market research agency in UK

Our UK fieldwork experts provide detailed statistical analyses, data-driven insights, and empirical findings that shape understanding in culture and commerce. Our UK quantitative research uncovers trends within populations at scale.

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