Using market research to set better pricing strategies
Pricing is one of the few decisions that directly impacts both revenue and customer perceptions about a business. This blog discusses how market research can inform better pricing decisions.
FieldworkHub blog
FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Ethnographies: Capturing real behaviours as they happen
Ethnographies aim to find out how people really behave, as opposed to how they say they behave, by observing them in natural settings.
Asia in focus: a practical guide for researchers
We provide a region by region overview for conducting market research in this vast and diverse region, which is home to 60% of the global population.
Research in the last 3 months of 2025: the fieldwork point of view
In this blog post we explore Q4 2025 from our perspective as a fieldwork agency. It is one of the busiest periods for all agencies, but this year there are new challenges with budgets, timelines and quality.
Finding real B2B decision-makers, not “professional respondents”
In this blog we reveal our techniques for recruiting genuine B2B decision-makers for our clients’ market research projects so that they can make smarter, more confident business decisions.
Data quality in research: fraud, fatigue and fixes that actually work
We know that every insight we deliver is only as strong as the data behind it. Read our blog to find out why working with poor or inaccurate data can detail your entire strategy, and how to fix data quality issues.
How to write a research brief that gets results
At FieldworkHub, we know that the success of a market research project starts long before the first research session takes place. It begins with the brief. Find out what your brief should include to build the best possible research project.
Why market research matters: turning insight into confident decisions
Why should businesses conduct market research in 2025? Let FieldworkHub tell you how data can help you develop an informed business strategy.
How to run a successful Online Bulletin Board
In this blog post, we explore how to run Online Bulletin Boards, why they work so well for some audience types, and advice for successful project completion.
Smart ways to run market research with shoppers
Our latest post focuses on shopping in market research, and discusses the three most popular methodologies for capturing in-the-moment experiences in retail environments.
Synthetic respondents: innovation or illusion?
In this blog, we explore the rise of synthetic respondents (AI-generated vrtual participants), their benefits and limitations, and what they mean for the future of market research.
The power of focus groups in qualitative research
This blog explains why focus groups are a cornerstone of qualitative market research and how FieldworkHub can help you get the most out of face-to-face and online focus groups.
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