In the past you may have taken part in face-to-face market research and perhaps you are wondering what has happened to these projects as a result of the coronavirus pandemic. […]
FieldworkHub blog
Your source for the latest developments at FieldworkHub, as well as tips, trends and insights to help optimise your market research fieldwork.
Social distancing won’t stop research. Five reasons to consider online focus groups
As countries emerge from lockdown online methodologies are the only viable option for now. In the past, many clients have considered online focus groups as a poor substitute for face-to-face groups. Find out why online groups are worth another look.
Six activities to keep you sane in the current lockdown
The FieldworkHub Teams ideas on how to keep working efficiently and remain motivated while the lockdown is in place.
Why should I join a focus group? A guide for Generation Z
Opinions – everyone’s got one. And there’s no shortage of platforms to share them on. From online satisfaction surveys to live chats and social media, brands are hungry for them. […]
FieldworkHub’s two-minute guide to post-war generations
Don’t know your Generation X from your Generation Z? Our two-minute guide will put you straight.
On the Internet, nobody knows you’re a dog
The Internet provides a rapid, inexpensive and convenient way to obtain responses from a vast pool of people, but how can you ensure that you get responses from your target audience, and not from other types of people (or dogs)?