In this blog, we explore the rise of synthetic respondents (AI-generated vrtual participants), their benefits and limitations, and what they mean for the future of market research.
This blog explains why focus groups are a cornerstone of qualitative market research and how FieldworkHub can help you get the most out of face-to-face and online focus groups.
When undertaking healthcare market research, it can be challenging to find the right participants. This blog explains FieldworkHub’s approach to patient and HCP recruitment.
The demand for comprehensive and actionable market research continues to grow. Here are five essential strategies that we advocate to enhance the effectiveness of your market research projects.
Lost in translation. How the simplicity and cost advantages of conducting global research in English are often outweighed by considerations relating to understanding and depth of insight.
This blogs sets out three unique selling propositions for face-to-face qualitative research. Learn what types of market research project benefit most from a face-to-face approach!
Clients regularly ask us how we ensure that respondent data is kept secure and how we manage PII during a research project. In this post, we explain our approach.
FieldworkHub is proud to support the Market Research Society's Inclusion initiative and has signed the MRS Inclusion Pledge.
User testing is vital in creating user-centred products and services. We share our best practice principles for running successful user testing projects.
