Using market research to set better pricing strategies
Pricing is one of the few decisions that directly impacts both revenue and customer perceptions about a business. This blog discusses how market research can inform better pricing decisions.
Blog articles: B2C
FieldworkHub provides market research fieldwork services with consumer, B2B, healthcare and technology audiences spanning 65 countries. This blog shares our latest learnings, exploring how shifts in culture, technology, and behaviour are reshaping markets, and how we continuously evolve our research services to meet those changes.
2000+ projects successfully delivered
Services delivered in 65 countries
35k+ qual participants recruited
Research in the last 3 months of 2025: the fieldwork point of view
In this blog post we explore Q4 2025 from our perspective as a fieldwork agency. It is one of the busiest periods for all agencies, but this year there are new challenges with budgets, timelines and quality.
Smart ways to run market research with shoppers
Our latest post focuses on shopping in market research, and discusses the three most popular methodologies for capturing in-the-moment experiences in retail environments.
Getting the most out of Online Bulletin Boards
In this blog post, we explore key learning points from FieldworkHub’s recent OBB projects, to ensure successful and impactful outcomes.
How to recruit Gen Z market research participants
At FieldworkHub, we’ve developed a four-step approach to ensure the success of our Gen Z-focused studies.
5 ways to ensure success with online focus groups
Online focus groups are one of the most commonly used qualitative methodologies. Read our recommendations on how to make them successful.
5 market research list recruitment challenges
Find out about the difficulties that can occur when recruiting market research participants from a list and the steps that you can take to mitigate them.
The challenges of market research screeners
Find out how a well-designed screening questionnaire, or screener, can help you accomplish your market research goals.
Our 5 best practices for qualitative market research
FieldworkHub’s list of key points to consider so that you get the right insights from qualitative methods.
6 points to consider when planning quantitative market research
How to ensure that quantative market research delivers valuable results on time and within budget.
FieldworkHub’s 2-minute guide to post-war generations
Don’t know your Generation X from your Generation Z? Our two-minute guide will put you straight!
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