Using market research to Plan For Under certain times
Protected: Using market research to plan for uncertain times

There is no excerpt because this is a protected post.

Group of young people viewing laptop as part of market research
Why should I join a focus group? A guide for Generation Z

Opinions –  everyone’s got one. And there’s no shortage of platforms to share them on. From online satisfaction surveys to live chats and social media, brands are hungry for […]

A young woman holding a tablet computer while looking surprised
Social distancing won’t stop research. Five reasons to consider online focus groups

Many countries are starting to emerge from lockdown but restrictions on social contact with strangers are expected to stay in place for months. For companies that want to carry […]

A black woman smiling as she types on a laptop computer
Is market research still taking place?

In the past you may have taken part in face-to-face market research and perhaps you are wondering what has happened  to these projects as a result of the coronavirus […]

Female moderator leading an online focus group discussion
Six points to consider when looking for a focus group moderator...

Good qualitative research is only as good as the insights gleaned from interview moderation, which is what makes hiring the right moderator so important. This post explains the kinds […]

Young woman taking part in online focus group
FieldworkHub’s approach to online focus groups

While lockdown restrictions have started to ease in some countries, online focus groups remain the most viable option for companies that wish to carry out focus group market research. […]

Market Research In China
How to catch the dragon - tips for doing market research successfully in China

To carry out market research in China successfully, you need to understand the various ways in which Chinese culture is different from other markets and be aware of potential […]

Group of people sitting in a focus group.
Our 5 best practices for qualitative market research

Qualitative research is a cornerstone of market research, but ensuring we provide the right insights from qualitative methods to our clients is paramount to us. Here are our five […]

Top menu linkedin facebook twitter instagram